These illustrations were created because ORX is launching it's first marketing campaign. For the round I created 15 unique designs centered around one word of a marketing blurb that explained the benifits of the ORX platform. This is a continuing project.
How to make a surgical billing company seem as exciting as I feel it is!
To create literal illustrations in the palette of the brand that feel fresh, new and create a higher click through rate.
The illustrations are being released bi-weekly and the impact of the designs will be evaluated based on click rate and interaction on a continuing basis. I find the process of designing infographics very interesting as they can be incredibly complex or simple based on the needs of the client and the target market you are trying to reach.